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March 2007

Each month e-News provides updates from Get Broadband communities, technology news, and event alerts to keep you abreast of the progress being made to increase the use of broadband based technologies to help our communities, residents and institutions to be more productive, efficient and competitive.

The best way to forward the newsletter to others is to use the "Forward email" link at the bottom of the newsletter. Using that button you can forward the newsletter to as many as five email addresses at a time. The newsletter should be most readable when sent this way.

Send your comments and suggestions to broadband@blandinfoundation.org.

 

News


Go Ahead Make Our Day
The Get Broadband team has started a blog: Blandin on Broadband, which tracks news on broadband policy, applications and related topics. You can make our day by checking it out and posting a comment on any article you find interesting.

Skype Requests Access to Mobile Networks
Skype has requested that the FCC require mobile phone companies to open their network to outside devices and software. They are basing their request on the "Carterfone" rules of 1968, which allow consumers to hook any device up to the phone network, so long as it does not harm the network. Carterfone helped spur new innovations, such as the fax machine and internet modem, but has not been applied to cellular networks. (Learn more.)

Regional Legislators Interested in Broadband
A group of legislators from Manitoba, MN, SD and ND have a conference to discuss how these governments can work better together.  This year, one of their topics is broadband. Get Broadband Community Leader, Bill Coleman is helping to organize a panel discussion. It will be interesting to see what issues or agreements are raised in the session.

Social Networks Going Business Class
Cisco Systems recently bought Tribe.Net, a social networking site, smaller but akin to MySpace or Facebook. Earlier Cisco purchased Five Across, a social network design firm. As the New York Times points out, Cisco is now set up to provide social networking services to large corporate clients.
 

Public Safety Broadband Networks
Senator John McCain (R-Ariz.) introduced new legislation that would auction off spectrum made available by the transition among television broadcasters to a digital signal from analog. The legislation requires bidders to commit to building a network that meets standards set by a public-safety working group and to agree to let public-safety entities access the network. There has been debate on whether to reserve spectrum for a public safety network or sell it to the top bidder. (We have been tracking this issue in the Blandin on Broadband blog.)


Broadband in Rural Summit 2006 Study
 
Editor’s Note: In their research, the Center for Rural Policy and Development does not qualify their definition of broadband. So some of those surveyed may not have connections that are considered broadband by international standards. (Please see article below for more information on broadband.)

The Center for Rural Policy and Development will publish the results of their 2006 research on broadband in rural Minnesota in early spring; Center President, Jack Geller was kind enough to share preliminary data and impressions with Blandin’s eNews.

Acceleration of Broadband Adoption is Big News
Acceleration of broadband adoption almost doubled in 2006 compared to years past. Adoption rates have always increased, generally at about six percent; the increase in 2007 was 12 percent. Broadband use in rural Minnesota was 39.7 percent in 2006.

Clearly a tipping point has been reached. Geller offers three contributing factors.

  • First and foremost, there are new applications for personal entertainment such as gaming, iTunes, and Vongo. In earlier years broadband users basically did the same things as dialup users – just faster and with more convenience. Today there are more applications that require and assume broadband.
  • Second, businesses need to be online to be competitive and more home-based businesses have emerged with broadband.
  • Third, more public and government services are available online such as filing quarterly sales taxes, getting permits, filling out unemployment claims and more.

Computer Ownership Big Factor
Geller points out that we will hit a ceiling of broadband adoption soon. Currently 60 percent of rural Minnesota is online and 40 percent uses broadband; however one third of rural Minnesota does not have a computer in their homes. This is and will be an issue as long as the primary appliance used to access the Internet is the computer.

So what does this mean to broadband adoption? Perhaps we need to think even further than the last mile to consider how we tap into fiber, cable, copper, or WiFi. We could find new appliances and ways to get online. We could find new ways to get computers into homes. We could capitalize on the applications that require broadband by creating or promoting more progress outside the entertainment arena.

No longer Early Adopters
Another interesting fact brought up by the research – broadband is not just for early adopters anymore. We are approaching a time when the majority of homes and businesses will use broadband. While there are new applications, the Internet is no longer a novelty. This too may alter how we approach promoting and supporting broadband initiatives; it is becoming a necessity not a nicety.

Look Forward to More
Look for more facts, figures, and theories in the full report by the Center for Rural Policy and Development in 6 weeks or so. (We will post a link on the Blandin on Broadband blog and eNews when the report is available.)


What’s the Broadband Difference?*
[Editor’s Note: The following is taken from Blandin’s Broadband Vision for Minnesota]

Digital data rates, or speeds, are typically expressed as megabits per second (Mb/s) or gigabits per second (Gb/s). A megabit is one million bits; a gigabit is one billion bits. Current broadband networks, such as DSL or cable modems, typically have an asymmetric speed (upload rates lag behind download rates) of about 2 Mb/s. Fiber optic and cable-delivered networks are capable of symmetric digital rates 50 to 500 times as fast.

Ultra high-speed broadband is not just about speed or increased bandwidth. It’s about the capabilities that ultra high-speed broadband brings – capabilities that ensure a high quality of life and a globally competitive future for all Minnesotans.

Broadband Chart


Communities

Benton County
Last week Benton County partnered with Minnesota Power and the James J Hill Library to bring "Is your Business Consultant Some Yahoo Named Google” to Benton. More than 100 people attended the event, which also included an expo of internet service providers, business assistance and other partners.

Cohasset
Cohasset is planning a series of Technology Nights and a Technology Fair for late Spring. Previously they held the event in the Fall and are hoping that late Spring will increase participation. Taking a look at how the citizens are reacting to the Get Broadband program, Cohasset finds that some think broadband is great, others enjoy having custom domain name email, while others have upgraded to an ecommerce web site.  They are waiting to see what is around the corner. 

Edge of the Wilderness
Edge of the Wilderness has just completed their program and consider it a success. More businesses have signed up for broadband with the incentives provided through the grant. Public access to broadband was significantly expanded with three new public access sites across the area. The project utilized significant amounts of advertising and newspaper articles to promote the many uses of broadband.

Five Small Towns
Throughout their program year Five Small Towns succeeded in publishing a regular weekly column in the local papers. They worked with the schools to start a program where students created business web sites. Each community has built a custom web site.

Mankato
The web site Greater Mankato Sourcelink (www.greatermankatosourcelink.com) is now up and running. It provides a forum for displaying the expertise and resources of community members, companies and institutions. It has the potential to be a great economic development tool for linking local resources to people seeking information and services.

Montevideo
Montevideo is working aggressively to finalize its plan of work, focusing on the local business community, while still undertaking some community-wide broadband promotion efforts.  Montevideo plans to use a number of training resources, including Access-E from the Extension Service and web analysis services from Minnesota Technology.

Moose Lake
Moose Lake has hired a project manager and is working on two projects.  First is a community web portal that will provide pages for community organizations.  They are looking forward to using the site for community alerts.  Bill Carlson reports that it would have been so helpful during last week’s snow storm.  Second, the community is working to bring all of the area first responders onto a unified wireless network.

New Ulm
New Ulm’s priority is a web site for the retail community, including a branding initiative to name the local e-commerce site.  They are using newsletters and newspapers stories to promote the use of broadband.  They are also meeting with their ISPs to garner their active involvement.

Rushford
Rushford has been targeting senior citizens, both at the library and at the nursing home.  There have been overflow crowds at the library with a waiting list to participate.  Four groups have been trained with more to come.  The community is also working to place broadband connected computers at the nursing home to improve residents’ communication with family members.

Todd County
Todd County is planning to offer e-business training to local businesses this Spring and will spend the Summer working on a high school curriculum for BizPathways to debut this Fall.

Wadena
Wadena has been planning training for business owners, such as a technology session to encourage them to adopt broadband, set up a web site, and learn about online sales and marketing. Wadena has been working with the Tri County Hospital to offer telemedicine services to area clinics and offer at those locations. Maureen Ideker and Cindy Uselman have traveled to other areas to hold seminars on the successful program Tri County.


Events

March 11-17 Sunshine Week (various locations)- a national initiative to open a dialogue about the importance of open government and freedom of information. (Visit MN COGI for Minnesota activities.)

March 28-29 IPv6 Summit and Coalition for IPv6 (Reston, VA) - the largest IPv6 conference in America will give status updates and provide details on what IPv6 will mean in practice.

April 24 - Tech Tools 2.0: The Right Tools for Effective Communications (Minneapolis, MN)- topics span a broad range of technology expertise

April 30 – May 2 – Killer App (Fort Wayne, IN) - explores the applications that are driving broadband use and adoption worldwide. Killer App is looking for presenters. Visit their web site for more information. Deadline for applications is January 15, 2007.)

May 10-11 -  Minnesota Rural Summit (Brainerd, MN) – the theme for the 10th annual  Minnesota Rural Summit is "Kickoff to Minnesota's Sesquicentennial - Thriving by Design!!


Coleman's Corner


Over the last month, I have had the privilege of working with some of the last communities to receive Blandin Get Broadband grants.  It is exciting to see their enthusiasm for determining priorities, educating their citizens, helping their business community to modernize and generally working to improve their community vitality.  It is fun to help them realize the resources that are in place to help them achieve their goals.  Some of them are local, like community education, the library, Internet Service Providers and area computer and web gurus.  Other resources include the Extension Service Access-E resources, Minnesota Technology Inc. and MNSCU campus resources.  The Blandin web site has tons of resources, many of them provided by other communities in the Get Broadband program.

I encourage every community to review these programs and bring them to your community for the first time or for a return visit.   Technology continues to evolve as do “modern” business practices. It may be time to rejuvenate your community technology promotion efforts.  Feel free to give me a call for more information, advice or a referral.


Inside the Toolkit


Vongo - www.vongo.com
Vongo is an online video on demand service. Members pay a flat fee and have access to unlimited downloads during the 30 day period. (Broadband is required.)

The Get Broadband Toolkit is designed to promote and facilitate community-led broadband market development and education efforts.
To view the Toolkit online visit GetBroadband.us
To request additional copies of the Toolkit email: broadband@blandinfoundation.org.